the Xtend2 Team

Gerald Lawson Tancred Managing Director

Gerald Lawson Tancred Managing Director

Gerald Lawson-Tancred has over 20 years experience of global markets and is key to Xtend2’s success in B2B matchmaking. He has recently been contracted as an International Consultant by Switzerland Global Enterprise (SG-E) for their SIPPO Programme, matchmaking SIPPO companies with European buyers. He was previously worked with AL-Invest, project managing and collaborating in AL-Invest matchmaking programmes and events at trade fairs both in Europe and Latin America.

As well as working with SG-E, Gerald has worked as an in-market rep in the UK for Asturex (Asturias) and Aragon Exterior as well as being the UK agent for the Fenavin wine fair. He has also worked with numerous other government export promotion agencies and chambers of commerce on their European projects. He works closely with FIAB (The Spanish Food & Drink Federation) and other Spanish trade organisations for the UK and ROI markets.

In Italy Gerald has undertaken projects with including Toscana Promozione, and Piemonte Agency for Investments, Export and Tourism and in recent years has worked with SUSTA (the Southern United States Trade Association), STEP (the Saskatchewan Trade and Export Partnership), Agri-Food Quebec and CITEM Philippines for the European markets.

Gerald has given seminars on numerous occasions about the UK/European markets and recently spoke to companies from the Chamber of Commerce of Ciudad Real visiting the IFE trade fair.

Gerald speaks fluent Spanish and Portuguese.

Emma Cliffe – Projects Manager

Emma Cliffe – Projects Manager

Emma has been with Xtend2 since 2006 and is an experienced project manager. She works closely with Gerald Lawson-Tancred on many of his projects and also works directly with Spanish and Italian clients. Recently Emma completed a Buyers Mission to the Fenavin Wine Fair in Spain, managing the pre-event logistics including invitations and registrations, support with meeting arrangements and the organisation of flights and in-country travel.

Emma has helped set up the in-store promotion at John Lewis and worked with SUSTA and Agrifood Quebec on trade missions in the UK and Europe. She has also pre-arranged meetings between buyers and Latin American companies at the London Wine Fair and Biofach. Emma prepares all the client reports, contact databases, company profiles and budgets. Prior to joining Xtend2 Emma spent ten years working as a Personal Assistant to Directors for both national and international companies before moving to France. On her return to England she worked as a PA and then Project Manager for a northern PR Agency.

Emma speaks French.

Alex Jones – Marketing Manager

Alex Jones – Marketing Manager

Alex joined Xtend2 in 2011 and is an experienced PR and Marketing consultant with 20 years experience and has been part of a global communications team working with colleagues in Tokyo, Hong Kong New York and Paris for JP Morgan Chase

Alex works across most of the projects at Xtend2 with her input of marketing expertise to produce market research reports, sector reports, training materials, press campaigns and any social media requirements.

As well as the day to day marketing activities, Alex uses her knowledge and contacts to identify relevant opportunities for our clients – most recently for Pro Comer (Costa Rica), FIAB, Bihartean, Ciudad Real (Spain) Encierra Wine (Chile) - which includes trade shows, in-store promotions, special events, seminars, conferences and workshops.

Alex has previously been involved in a wide range of sectors from farming to finance. Her work has taken her around the world and she has a good knowledge of many European cultures and practices.

What We Do

What Our Clients Say

Our expertise is in trade missions, in-store promotions, in-market meeting agendas, workshops, seminars, buyers’ missions and B2B meetings at trade fairs. Our clients benefit from our expertise, advice and meticulous support on every project...

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Xtend2 Latest Projects

Xtend2 Projects

Fenavin Wine Fair 2019

Xtend2 has been the UK delegate for Fenavin Wine Fair for the last 8 editions. This year we took a total of 20 UK wine buyers.....

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