Motor homes and Tourers, Italy

Motor homes and Tourers, Italy
July 5 – 10, 2013

Motor homes and Tourers, Italy

We are delighted to report excellent results from this mission organised on behalf of Toscana Promozione, Italy with articles on Tuscany and Italian motorhome manufacturers dominating Practical Motorhome - one of the leading trade publications in the UK.

We arranged for Practical Motorhome and a national UK dealer to tour Tuscany in a motorhome and meet Italian motorhome manufacturers at their factories. The dealer was very pleased with his meeting agenda and can see potential for future business.

The press trip achieved two articles in Practical Motorhome, one in "Great Autumn Getaways" (6 pages) and the other in the Eurovans Focus – "The Italian Job" (1 page) and also the front cover of the magazine and a double page spread on page 6 and 7 promoting Tuscany as an introduction to the "Great Autumn Getaways" article. On the Practical Motorhome website there is also an article about the Auto Roller range visited on the press trip.

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