Alimentaria Barcelona

Alimentaria Barcelona

Hosted Buyers Programme for the UK & ROI

April 25th to 28th 2016

This year Alimentaria celebrated their 40th anniversary, celebrating the many years they have been working and growing with the national and international food & drinks industry.

Xtend2 worked with Alimentaria on the Hosted Buyers Programme and successfully recruited and accompanied 10 UK and ROI delegates to the Fair. We also invited the Spanish Wine Buyer for Direct Wines to speak at the Fair about the perception of Spanish wines in the UK. Direct Wines is an International independent wine merchant with a current turnover of £350m.

The Hosted Buyers Programme offers

  • Coverage of travel expenses and accommodation
  • Complimentary VIP Club Alimentaria badge for all the Show opening days
  • Access to the Club Alimentaria Lounge, with a rest area, bar service, business center and meeting rooms

It also allows buyers to access information on exhibitors and pre-arrange their meetings, giving more time at the Fair to focus on business. Xtend2 accompanied them every step of the way, helping organise flights and accommodation and providing logistical support at the Fair.

Feedback from the UK and ROI attendees has been very positive.

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The UK wine sector is one of the most challenging in the world. We know this because we have been organising trade events and missions for overseas organisations in the UK and ROI for the past 10 years. Our contacts include importers & distrubutors, wholesalers, retailers, supermarkets, multiples, wine media and others...

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Our expertise is in trade missions, in-store promotions, in-market meeting agendas, workshops, seminars, buyers’ missions and B2B meetings at trade fairs. Our clients benefit from our expertise, advice and meticulous support on every project...

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UK & ROI Hosted Buyers Visit to Alimentaria Trade Fair
Barcelona 2018

Xtend2 Limited was contracted by Alimentaria BCN to invite and accompany 20 UK & ROI food and wine buyers...

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