Trade Mission from Quebec to the UK

TRADE MISSION
Agri-Food Quebec
From Canada to UK
February 2012

Working with the Agri-Food Export Group, Quebec, Canada we organised a highly successful trade mission where major food companies based in Quebec visited the UK and met with buyers representing large chain supermarkets, large food manufacturers as well as niche importers.

Our planning and ground work revealed that one of the companies who came on the trade mission – a maple syrup company – may be eligible for the Royal Warrant. Royal Warrants are regarded as demonstrating excellence and quality, and are highly prized.

Central to the success of the trade mission was Xtend2's UK market knowledge which helped introduce the products to relevant and interested buyers and ensured an appropriate meeting agenda was put in place for each Canadian company. Xtend2 also arranged the travel logistics and had a team member present on the ground for the event. Each meeting was followed up and the results were in the final report sent to the client.

The Agri-Food Export Group has over 400 members representing agriculture, food and service companies.

Feedback from the Quebec companies has been extremely positive to the UK visit. Nicolas Moisan, Group Export Advisor, Agri-Food Quebec said:
"This was an extremely useful trade mission to the UK. Our companies met and impressed the key and influential personnel from several of the multi-national UK supermarkets and the UK’s largest food manufacturers. We can expect to see our high quality produce from Quebec on the shelves in the UK in the very near future."

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The UK wine sector is one of the most challenging in the world. We know this because we have been organising trade events and missions for overseas organisations in the UK and ROI for the past 10 years. Our contacts include importers & distrubutors, wholesalers, retailers, supermarkets, multiples, wine media and others...

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Our expertise is in trade missions, in-store promotions, in-market meeting agendas, workshops, seminars, buyers’ missions and B2B meetings at trade fairs. Our clients benefit from our expertise, advice and meticulous support on every project...

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